You might not have the resources your larger competitors have, but you can still set up a strong market presence without having to match the marketing budget of one’s bigger competitors.
In fact, with just a little cleverness and ambition, you can conduct very sophisticated marketing activities at little or no cost. This includes finding out you skill to provide for your customers wants or needs, then effectively promote it in their mind, and build your organization in the process.
The initial step is in understanding what your customers want or need. In past times, expensive market research was the only way to determine what issues your visitors had. Now, with the mass acceptance of social media, you have a way to start a dialogue together with your customers–and all it will cost you is a few of your time.
Start by setting up a business page on Facebook. Add info on your products and services in the profile. Ensure it is fun and interesting, not just a dry recitation of features. Then utilize the page to engage your visitors:
Use the status update feature to provide tips, news about products or services, and previews on upcoming enhancements.
Allow your “fans” to create comments on the page.
Add applications just like a message board or a survey (all available from Facebook free of charge) to facilitate gathering input from your customers.
Next, concentrate on providing greater than a product or service. Think about ways to make employing your company into an enjoyable and interesting experience. jump start services near me expect this as well as your competitors are thinking about how to take action as well. The very best experience can drive more loyalty than the best product or best price.
Now, promote your organization with announcements in publications and on the net. Write and distribute pr announcements which are newsworthy, and send them to newspapers, magazines, television and r / c, and internet sites that distribute news in your industry. It takes merely one outlet to feature the story and you may have free usage of thousands of people.
When writing the press release, design the headline to seize readers’ attention in as few words as possible. Use active verbs and place the most important facts in the beginning, with a lead sentence that will draw the reader into a convincing piece. Be sure you write the story from the customer perspective so it’s relevant to them.
Lastly, make use of the bad economy! There are lots of cost-effective marketing resources currently available. People who have big name corporate experience who can provide you with added expertise at a reasonable price. Actually, outsourcing your marketing could be a cost effective method of level the playing field with your bigger competition.